MICHAEL COCHRANE

Qantas Summer of Sales

Art direction / Design

Qantas Online Mall needed a set of sale messages that were affordable to produce and lasted the month of January 2016.

By utilising stock imagery of sale items, production costs were kept to an absolute minimum while driving customers to the Qantas Online Mall. The art direction allows the studio to easily reskin the press and online versions quickly.

Final press ad

Original scamps

EDM